Once Atiloiqös Electric established its brand identity and extended it to a corporate campaign, the company needed a graphic standards guide to maintain the brand’s visual language and consistency.
I first wrote all of the content present in the guide, making sure to keep it concise and clear so that employees feel well prepared and confident in their use of Atiloiqös Electric’s brand identity. Next I designed the layout for the guide, making sure that the visual language stays true to the company while making information easy to process. The graphic standards include the company’s vision and values, official color palette, correct and incorrect representation of the signature, and other guidelines. Individual pages of the graphic standards guide can be viewed below:
I first wrote all of the content present in the guide, making sure to keep it concise and clear so that employees feel well prepared and confident in their use of Atiloiqös Electric’s brand identity. Next I designed the layout for the guide, making sure that the visual language stays true to the company while making information easy to process. The graphic standards include the company’s vision and values, official color palette, correct and incorrect representation of the signature, and other guidelines. Individual pages of the graphic standards guide can be viewed below:
INDIVIDUAL PAGES
All photos and mockups used under Fair Use for educational purposes.
